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100 Most Valuable Brands List Interbrand: Apple Tops

Published on October 01, 2017
Apple has once again topped the list of 100 Most Valuable Brands released every year by Interbrand. It giant was rated as the most valuable brand for the fifth consecutive year.


  • Interbrand's 100 Most Valuable Brands list saw technology firms doing really well.
  • Google and Microsoft were the second and third respectively in the list.
  • Amazon, Samsung, and Facebook were ranked fifth, sixth, and eighth respectively.
  • In the top 10 list, IBM was the tenth brand.
  • Apple has been valued at $184 billion while Google at $141 billion. Microsoft, on the other hand, has been valued at $79 billion.
  • Some of the non-technology brands that made it to top 10 list include Coca Cola, Toyota, and Mercedes-Benz.

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