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Mahindra Launches 'Prerna' Project for Women Farmers

Published on October 17, 2017
Mahindra & Mahindra launched a programme, Prerna with an aim to empower women working in the agriculture sector.

  • Under this programme, Mahindra will try to empower women by promoting efficient and ergonomic farm tools and equipment.
  • Initially, it will be launched in Odisha to impact the lives of over 1,500 families across 30-plus villages
  • The project will address these issues of the insufficient and unsuitable tools with the promotion of women-friendly, efficient and ergonomic farm tools and equipment.
  • The project was launched on the occasion of Mahila Kisan Diwas which is observed on 15th October.
  • Prerna is a collaborative measure of Mahindra & Mahindra, the Central Institution for Women in Agriculture (CIWA), a department of the Indian Council of Agricultural Research (ICAR), and the NGO Pradan (Professional Assistance for Development Action).
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