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FOGSI launches 'Manyata' For Quality Maternal Care in India

Published on November 22, 2017
The Federation of Obstetric and Gynecological Societies of India in partnership with MSD for Mothers, MacArthur Foundation and Jhpiego has launched 'Manyata'


  • Manyata is a nationwide movement which promotes the the need for quality care for mothers during and immediately after childbirth when risks of life-threatening complications are the highest.
  • Bollywood actor Shilpa Shetty and Pankaja Munde, Minister of Rural Development, Women and Child Welfare, Government of Maharashtra flagged off the movement.

Reasons to launch Manyata

Nearly 45,000 women die in India every year during childbirth due to reasons entirely preventable. In India; pregnancies tend to be focused more about babies than about mothers. A mother's health is critical and equally precious as her child's health and her well-being, our collective responsibility.

Features of Manyata Movement


  • It will bring all stakeholders together to create awareness about the fact that mothers are as important as their babies. 
  • It targets private maternity providers to adopt recognized standards for excellence in maternity services and all stakeholders should build an ecosystem that supports and centers around quality maternal care.
  • Clinical procedures of managing care during labour, delivery and the immediate postpartum period will be assessed.
  • Manyata certification will be awarded to those facilities that meet these standards. 
  • As part of the initiative, FOGSI will mentor a network of trained volunteers who will help facilities improve and sustain stronger skill sets as well as facilitate exchange of experiences. D
  • The launch brought together stakeholders from the national government, civil society, doctors, development agencies and academics.
  • A short public awareness film, Don't Forget Moms, was also shown in a bid to encourage private facilities to join the quality bandwagon.
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