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MoU Signed Between PHDCCI, Indian Yoga Association to Promote Yoga

Published on May 01, 2018
A Memorandum of Understanding (MoU) was signed between the PHD Chamber of Commerce and Industry (PHDCCI) and Indian Yoga Association (IYA) in the Krishna Circuit in Uttar Pradesh.
MoU signed between PHDCCI, Indian Yoga Association to promote yoga

This was done to promote yoga, health, wellness and spiritual tourism in Krishna Circuit.

Key Facts

  • The two organisations have joined hands to provide a holistic tourism experience to domestic and international travellers looking for some spiritually invigorating and cultural experiences.
  • PHDCCI has been frontrunner in the wellness, spiritual, knowledge and health sectors.
  • It is committed to bringing about effective changes in management, innovation and proactive development of strategies and strengthening linkages for advancement through partnerships with like-minded organisations.
  • The Government is trying to promote Krishna Circuit as a major tourist attraction under Swadesh Darshan Scheme.
  • It is named after Lord Krishna and is centered on him.
  • Under it, 12 destinations in five states have been proposed which will be developed.
  • The criteria to be focussed on while developing these destinations are- high tourist value, competitiveness and sustainability in an integrated manner.

Swadesh Darshan Scheme

  • Swadesh Darshan Scheme was launched by the Union Ministry of Tourism (MoT) in 2014-15 for integrated development of theme based tourist circuits in the country. 
  • This scheme is envisioned to synergise with other Government of India schemes like Swachh Bharat Abhiyan, Skill India, Make in India etc. with the idea of positioning the tourism sector as a major engine for job creation, driving force for economic growth, building synergy with various sectors to enable tourism to realise its potential. 
  • It was launched as a 100% centrally funded scheme. 
  • The overall funding powers have been kept under National Steering Committee (NSC) under Tourism Minister of India.
  • There is a great scope and need to develop tourist circuits on specific themes to attract the tourists. This can be achieved only through an integrated approach by providing engaging experiences for tourist.
  • So far, 13 thematic circuits have been identified for development. These are: Buddhist Circuit, North-East India Circuit, Coastal Circuit, Himalayan Circuit, Krishna Circuit, Desert Circuit, Eco Circuit, Wildlife Circuit, Tribal Circuit, Rural Circuit, Spiritual Circuit, Ramayana Circuit and Heritage Circuit. 

Expected Questions

Question no: 1

Name the circuit to be developed as per the MoU between IYA and PHDCCI?
Answer: Krishna Circuit

Question no: 2

Swadesh Darshan scheme is launched under which Ministry?
Answer: Ministry of Tourism
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