The Sikkim Government with an aim to promote its achievements both nationally and internationally has appointed the incredibly talented Indian music composer A.R. Rahman (Allah-Rakha Rahman) as Brand Ambassador of the state for a year.
- Sikkim is a unique hub of natural beauty which has since decades made a name of itself among world's famous eco-tourism destinations.
- It must be noted that Sikkim attained a distinct identity as the first fully organic farming state of the country.
- Also, the State Government of Sikkim had earlier this year made Rahman its Brand Ambassador of Tourism and Business.
Facts to know about A.R. Rahman:
- His father, who worked as a composer and conductor died when A.R.Rahman was young as a result of which A.R.Rahman had a difficult childhood.
- A.R.Rahman was born in Chennai on January 6, 1967, as A. S. Dileep Kumar and he came to be known as A.R. Rahman(Allah Rakha Rahman) after he converted to Islam.
- His work is well known and renowned for inter mixing eastern classical music with electronic music and traditional orchestral arrangements.
- He has won multiple international awards including two Oscars, two Grammy Awards, BAFTA Award and Golden Globe Award.
- In 2010, he was conferred country’s third highest civilian honour Padma Bhushan.
