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Sikkim Government Appoints Musical Legend as its Brand Ambassador

Published on June 22, 2018
The Sikkim Government with an aim to promote its achievements both nationally and internationally has appointed the incredibly talented Indian music composer A.R. Rahman (Allah-Rakha Rahman) as Brand Ambassador of the state for a year.
Sikkim Government Appoints Musical Legend as its Brand Ambassador

  • Sikkim is a unique hub of natural beauty which has since decades made a name of itself among world's famous eco-tourism destinations.
  • It must be noted that Sikkim attained a distinct identity as the first fully organic farming state of the country.
  • Also, the State Government of Sikkim had earlier this year made Rahman its Brand Ambassador of Tourism and Business.

Facts to know about A.R. Rahman:

  • His father, who worked as a composer and conductor died when A.R.Rahman was young as a result of which A.R.Rahman had a difficult childhood. 
  • A.R.Rahman was born in Chennai on January 6, 1967, as A. S. Dileep Kumar and he came to be known as A.R. Rahman(Allah Rakha Rahman) after he converted to Islam.
  • His work is well known and renowned for inter mixing eastern classical music with electronic music and traditional orchestral arrangements.
  • He has won multiple international awards including two Oscars, two Grammy Awards, BAFTA Award and Golden Globe Award.
  • In 2010, he was conferred country’s third highest civilian honour Padma Bhushan.

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