NDMC launches QR-enabled fridge magnets for digital payment of bills

New Delhi Municipal Corporation (NDMC) has launched quick response (QR)-enabled fridge magnets for digital payment of bills.

• The magnets are personalised and each customer will have a unique QR Code mapped to their consumer account number.
• It is powered by SignCatch – an IT and services company.

About QR-enabled fridge magnets:

• There will be separate magnets provided by the NDMC to its consumers' doorstep for both electricity and water bills.
• Consumers can stick these magnets on their refrigerators at home and use their smartphones to scan QR Code on magnet to pay their bills instantly.
• The QR Code will redirect consumers to their current bill with option to pay using any of digital payment channels active with NDMC like credit/debit cards, net banking, wallet, and UPI.
• The move will reduce collection costs and expedite revenue realisation.
• Moreover, these magnets will be extremely useful in cases where a consumer misplaces the pending paper bills.

About Quick Response (QR) Code:

• It is a two-dimensional (matrix) machine-readable bar code made up of black and white square.
• This code can be read by the camera of a smartphone.
• It is used for storing URLs or other information that link directly to text, emails, websites and phone numbers.
• It is capable of 360 degrees (omni-directional), high speed reading.
• It can store up to 7089 digits as compared to conventional bar codes which can store max 20 digits.
• It encodes same amount of data in one-tenth the space of a traditional bar code.
• It carries information both horizontally and vertically.
• It has an error correction capability and data stored in it can be restored even if it is partially damaged or dirty.

Question:

Q. Who has launched quick response (QR)-enabled fridge magnets for digital payment of bills?
a. NITI AAYOG
b. New Delhi Municipal Corporation (NDMC)
c. Delhi Jal Board (DJB)
d. None of the above