Twitter launches #PowerOf18 campaign to boost youth engagement

Twitter India has launched #PowerOf18 campaign aimed at encouraging youth to contribute in public debates and participate in civic engagement for the 2019 general elections.

• The initiative was launched by Twitter CEO Jack Dorsey and Maya Hari, Vice-President and Managing Director, Asia Pacific, Twitter during a townhall chat with the students of IIT Delhi.

About the #PowerOf18 campaign:

• The campaign will serve as a resource for young Indians to find more information about elections, support social causes they are passionate about and join public conversation.
• It is supported by Twitter's mission to serve the public conversation and work with more like-minded partners and personalities to create awareness of importance of voting.

Interesting to know:

• In a nationwide survey conducted with 3,622 youth respondents from India, Twitter found rising importance of social media for information consumption.
• It found that an overwhelming 94% of respondents indicated that they would vote in the upcoming elections.
• Nearly 60% of youth surveyed would turn to social media to find out what's happening in India and around world, a percentage higher than all other mediums including newspapers.

Question:

Q. Twitter India has launched which campaign aimed at encouraging youth to contribute in public debates and participate in civic engagement for the 2019 general elections?
a. #ImpactOf18
b. #PowerOf18
c. #RoleOf18
d. None of the above