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'Go Tribal' campaign Launched for promoting Indian Tribal

Published on June 30, 2019
'Go Tribal' campaign, was launched by Union Ministry of Tribal Affairs and TRIFED (Tribal Cooperative Marketing Development Federation of India) in association with Amazon Global.
'Go Tribal' campaign Launched for promoting Indian Tribal

About the Campaign:

  • The objective of the campaign is to create awareness and promote tribal arts & crafts as well as help in the socio-economic welfare of more than 700 Indian tribes, by promoting and making available tribal handcrafted textiles, jewellery and other accessories via global online market spaces.
  • Under the campaign, Tribes India and Amazon Global Marketing will launch TRIBES India products globally through their website ( which will showcase an array of the product range.
  • Amazon, an e-commerce giant company will market 'Tribes India' collections under sections of 'Tribes of India Heritage Collection' which will include handcrafted textiles like ikats, silks and pashminas; tribal jewellery like dokras and banjaras, gifts and pottery and 'Tribes of India Natural Collection' which will include Telangana coffees, Uttarakhand soaps, Karnataka spices and more.

Significance of this Campaign:

  • The careful precision and handcrafted intricacy of works of tribal master craftsmen from all over India will be showcased through the 'Go Tribal' campaign.
  • Through this initiative, the Government wants to promote Indian tribal communities and their art while helping them to go global and providing them opportunities to attain a sustainable livelihood.
  • This could be achieved as the online market has no geographical boundaries.

What is TRIFED?

  • TRIFED is an organization that functions under the aegis of Union Ministry of Tribal Affairs and is engaged in the marketing development of tribal products including tribal art and craft under the brand name of TRIBES INDIA.


Q. Which campaign was launched by Union Ministry of Tribal Affairs and TRIFED in association with Amazon Global for promoting Indian tribal arts & crafts?
a. Tribal India
b. Art of Tribes
c. Go Tribal
d. Tribal Wonders
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