SARAS Aajeevika Mela

Published on October 12, 2019
Current context: SARAS Aajeevika Mela is being organised by the Ministry of Rural Development at India Gate Lawns from 10th October to 23rd October 2019.
 SARAS Aajeevika Mela
  • The SARAS initiative is undertaken by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development (MoRD).
  • The marketing arm of the Ministry, Council for Advancement of People’s Action and Rural Technology (CAPART) is administering the Mela.
  • The objective of the Mela is to bring the rural women Self Help Groups (SHGs) formed with the support of DAY-NRLM, under one platform to showcase their products, sell and help them build linkages with bulk buyers.
  • With the Mela initiative, the rural SHG women will get national-level exposure to understand the demand and taste of urban customers.
  • The Mela is underway at India Gate Lawns in New Delhi and nearly 500 rural SHG craftswomen from 29 States and UTs will show-case products of a varied range.
  • The products include handicrafts, a food court with regional cuisines, handlooms and natural food products.

Question: 

Q.1 The SARAS Aajeevika Mela was recently organised by?
a. Ministry of culture
b. Ministry of Housing and Urban Affairs
c. Ministry of Rural Development
d. Ministry of Tourism

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