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SARAS Aajeevika Mela

Published on October 12, 2019
Current context: SARAS Aajeevika Mela is being organised by the Ministry of Rural Development at India Gate Lawns from 10th October to 23rd October 2019.
 SARAS Aajeevika Mela
  • The SARAS initiative is undertaken by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development (MoRD).
  • The marketing arm of the Ministry, Council for Advancement of People’s Action and Rural Technology (CAPART) is administering the Mela.
  • The objective of the Mela is to bring the rural women Self Help Groups (SHGs) formed with the support of DAY-NRLM, under one platform to showcase their products, sell and help them build linkages with bulk buyers.
  • With the Mela initiative, the rural SHG women will get national-level exposure to understand the demand and taste of urban customers.
  • The Mela is underway at India Gate Lawns in New Delhi and nearly 500 rural SHG craftswomen from 29 States and UTs will show-case products of a varied range.
  • The products include handicrafts, a food court with regional cuisines, handlooms and natural food products.


Q.1 The SARAS Aajeevika Mela was recently organised by?
a. Ministry of culture
b. Ministry of Housing and Urban Affairs
c. Ministry of Rural Development
d. Ministry of Tourism
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