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JioMart Launched by Reliance

Published on December 31, 2019
Current context: Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, has started its new commerce venture with JioMart, for online food and grocery shopping.
JioMart Launched by Reliance
  • The web portal JioMart will initially cater to online shoppers in Mumbai suburban areas including Navi Mumbai, Thane and Kalyan with the tagline “India ki nayi dukaan”.
  • It is Reliance Retail's initiative to connect offline to online and link producers, traders, brands and consumers through technology.
  • The company is signing up local merchants to offer them an online-to-offline (O2O) marketplace.
  • When a consumer searches for the product in an O2O model, he or she buys it from a physical store.
  • In January 2019, Reliance Industries chairman Mukesh Ambani announced that group companies Reliance Retail and Jio would jointly launch a new ecommerce platform in the country.


Q.1 What is the name of the new commerce venture started by Reliance Retail Ltd for online food and grocery shopping?
a. Reliance Groceries
b. JioFood
c. JioMart
d. Reliance Mart
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