JioMart Launched by Reliance

Published on December 31, 2019
Current context: Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, has started its new commerce venture with JioMart, for online food and grocery shopping.
JioMart Launched by Reliance
  • The web portal JioMart will initially cater to online shoppers in Mumbai suburban areas including Navi Mumbai, Thane and Kalyan with the tagline “India ki nayi dukaan”.
  • It is Reliance Retail's initiative to connect offline to online and link producers, traders, brands and consumers through technology.
  • The company is signing up local merchants to offer them an online-to-offline (O2O) marketplace.
  • When a consumer searches for the product in an O2O model, he or she buys it from a physical store.
  • In January 2019, Reliance Industries chairman Mukesh Ambani announced that group companies Reliance Retail and Jio would jointly launch a new ecommerce platform in the country.

Question: 

Q.1 What is the name of the new commerce venture started by Reliance Retail Ltd for online food and grocery shopping?
a. Reliance Groceries
b. JioFood
c. JioMart
d. Reliance Mart

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