Current Context: National Payment Corporation of India (NPCI) has developed and launched a business intelligence and analytics-based omnichannel, multi-branded loyalty platform named as ‘nth Rewards’.
- It offers infinite possibilities of earning to the users through bank transactions and redeem instantly with the help of e-vouchers, donations, hotel and flight bookings.
- The platform is launched to grow customer base and become the one-stop-shop for banks.
- The ‘nth Rewards’ is highly secured with PCI-DSS compliance and API keys. Hence it offers seamless and secured integration of it with banking systems.
- It is incorporated with a loyalty engine which is termed to be the heart of the platform. With the help of this loyalty engine, customers will gain reward on their digital transactions.
- It also offers Analytics and Business Intelligence service with real-time access to portfolios of products.
- Static Part:
- HQ of NPCI: Mumbai
- MD and CEO of NPCI: Dilip Asbe
Question:
Q.1 Which of the following entity launched ‘nth Rewards’ platform?
a. Rupay
b. NASSCOM
c. NPCI
d. RBI
a. Rupay
b. NASSCOM
c. NPCI
d. RBI
