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‘Yes Essence’—A Women Centric Service

Published on March 10, 2021
Current Context: India’s leading private sector bank launched a women-centric service called ‘Yes Essence’.
‘Yes Essence’—A Women Centric Service
  • The ‘Yes Essence’ will provide preferentially-priced loans and healthcare benefits to women.
  • It is launched to the women who belong to various segments like homemakers, salaried professionals, entrepreneurs and senior citizens.
  • The service covers the lifestyle, wellness, education, protection and investment areas of women.
  • Through this service, the women community will be able to fulfil their aspirations.
  • For Homemakers, the service will offer a discount on locker rents, complimentary my first account for children, lifestyle benefits worth Rs 3,000 on multiple brands and a holistic earning program for kids (YOGO).
  • For salaried women, the service will offer to earn more with an auto sweep facility to Fixed Deposits, shopping offers on debit cards up to Rs 1.65 Lakh, lifestyle benefits worth Rs 3000 on multiple brands.
  • For women entrepreneurs, the service will offer preferential rates on a business loan, access to Standup India, benefits of various MSME solutions of the bank, access to Yes Essense Plus.
  • For senior citizens, the service will offer, 0.5% extra interest rate on FDs, a discount on locker rentals, financial advice from experts.
  • Static Part: 
    • HQ of Yes Bank: Mumbai
    • MD and CEO of Yes Bank: Prashant Kumar
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