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Ujjivan SFB partnered with MoEngage

Published on June 16, 2021
Current Context: The Ujjivan Small Finance Bank (SFB) entered into partnership with MoEngage which is the customer engagement platform.
Ujjivan SFB partnered with MoEngage
  • They have partnered to provide digital banking experiences in the unserved and underserved areas of the country.
  • They will work jointly to connect the bank with customers in the unserved and underserved regions through multiple digital touchpoints.
  • They will offer accessibility like the website, app, email, text message, social media and branches to drive business growth, particularly in such areas.
  • Under this partnership, Ujjivan SFB will target SMS campaigns with the aim to encourage digital repayments.
  • The campaign will grant options to the customers to make payments either digitally or through cash deposit.
  • The campaign will be driven by MoEngage in 12 different regional languages and will educate the community on how to pay online bills.
  • The partnership will thus enhance digital knowledge related to banking among the community of unserved and underserved regions.
  • Static Part: 
    • HQ of Ujjivan SFB: Bengaluru, Karnataka
    • MD and CEO of Ujjivan SFB: Nitin Chug
    • Tagline of Ujjivan SFB: Build a better life
    • HQ of MoEngage: California, US
    • CEO and Co-Founder of MoEngage: Raviteja Dodda


Q.1 Which SFB partnered with MoEngage to provide digital banking experiences in the unserved and underserved areas of the country?
a. Janalakshmi Small Finance Bank
b. Ujjivan Small Finance Bank
c. Capital Small Finance Bank
d. Suryoday Small Finance Bank
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