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‘6S Campaign’-- Punjab National Bank (PNB)

Published on October 10, 2021
Current Context: The Punjab National Bank (PNB) has launched the ‘6S Campaign’.
‘6S Campaign’-- Punjab National Bank (PNB)
  • The ‘6S Campaign’ was launched under its customer outreach program.
  • The bank aims to provide financial services at a concessional rate to its customers during the festival season.
  • The campaign encapsulates different schemes namely: Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp, and Swagat.
  • The moto of the campaign is to create awareness among the people about various financial services of India.
  • It will help to boost credit, enhance penetration of social security schemes, and will give a major push to the digital banking structure.
  • Swabhimaan Scheme: It allows the bank to enhance its financial inclusion agenda by penetrating three Jan Suraksha or Social Security Schemes which are related to the insurance and pension sector. The schemes are Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Yojana, and Atal Pension Yojana.
  • Samruddhi Scheme: It helps to increase credit outreach for the agricultural sector of India.
  • Shikhar, Sankalp, and Swagat Schemes: Under these schemes, the bank offers special rates of interest for credit in the retail and MSME sector.
  • Sampark Scheme: It aims to enhance Digital Outreach and Service Delivery. Under this bank will promote the usage of its mobile application that is PNB One.
  • Static Part: 
    • HQ of PNB: New Delhi.
    • MD and CEO of PNB: S. S. Mallikarjuna Rao.
    • Tagline of PNB: The name you can bank upon


Q.1 Which bank launched the ‘6S Campaign’?
a. Punjab National Bank
b. Bank of Baroda
c. Union Bank of India
d. Syndicate Bank

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