- Under the campaign, the insurance company aims to create awareness among people about the need to buy health insurance to save tax.
- The campaign will also focus on various advantages of buying health insurance.
- The campaign is executed in a quirky Vox Pop format which features anchor Rudraksha Singh aka Rudy.
- Static Part:
- HQ of SBI General Insurance: Mumbai
Question:
Q.1 Which organization launched the ‘#BahaneChhodoTaxBachao’ campaign?
a. Bank of Baroda
b. SBI General Insurance
c. HDFC Bank
d. ICICI Prudential Life Insurance
a. Bank of Baroda
b. SBI General Insurance
c. HDFC Bank
d. ICICI Prudential Life Insurance