Reliance Retail Ventures acquired Clovia

Published on March 20, 2022
Current Context: Reliance Retail Ventures (RRVL) has recently acquired 89% of the stake in Purple Panda Fashions, owned by the Clovia business.
Reliance Retail Ventures acquired Clovia
  • Clovia business is an industry leader in the bridge-to-premium intimate wear category.
  • It has an investment of Rs. 950 crores with the secondary stake investment.
  • This will strengthen its portfolio in the innerwear segment which has already acquired Zivame and Amante brands.
  • Through this partnership, it will benefit from Reliance’s scale and retail expertise, extending the presence of the brand and bringing together a stronger value proposition through world-class quality, design, and fashion in the intimate wear category.
  • It also recently entered into a joint venture with fashion designers Rahul Mishra and Anamika Khanna.
  • The Clovia was launched in 2013.


Q.1 Recently, Reliance Retail Ventures acquired Clovia dat 89% stake. In which year Clovia was launched?
a. 2015
b. 2014
c. 2013
d. 2017

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