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Eureka Forbes names Pratik Pota as CEO & MD

Published on July 11, 2022
Current Context: Private equity firm Advent International-backed Eureka Forbes named Pratik Pota as its chief executive and managing director. Previously, he was the chief executive officer at Jubilant FoodWorks Ltd.
Eureka Forbes names Pratik Pota as CEO & MD
  • He will join the Eureka Forbes on August 16, 2022.
  • Pratik will lead the management team to continue scaling the business, solidifying Eureka Forbes' market leadership position, and delivering innovative products for a growing customer base.
  • Earlier, at JFL (Jubilant FoodWorks Ltd.), Pota expands the brand portfolio and the company entered into new markets, including Bangladesh and Turkey JFL's market capitalisation grew ten-fold during Pratik's tenure.
  • He also helped Domino's emerge as India's largest D2C brand.
  • Before JFL, Pratik held leadership roles in PepsiCo, Airtel, and Hindustan Unilever Ltd.
  • Static Part:
    • Eureka Forbes Headquarters: Mumbai
    • Services provided by Eureka Forbes: water purification, devices, vacuum cleaners, air purification systems, and home security products.


Q.1 Who has been appointed as CEO and MD of Eureka Forbes?
a. Pankaj Sharma
b. Pratik Pota
c. Rajesh Gera
d. Nalin Negi

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