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HDFC Life’s Insure India

Published on October 05, 2022
Current Context: HDFC Life Insurance Company Limited launched the Insure India campaign.
HDFC Life’s Insure India
  • The primary objective of the Insure India campaign is to raise awareness amongst and educate Indians about life insurance.
  • The aim of the campaign is to make long-term security plans available for common Indians so that it can help them secure their future.
  • Various webinars, chat shows, etc. will be held as a part of the campaign to engage with customers directly or indirectly.
  • These events will focus on increasing the insurance penetration in India, which presently stands at 3%.
  • HDFC Life is a joint venture between HDFC and the global investment company, Abrdn, and was established in 2000 with its headquarters in Mumbai, Maharashtra. The current MD and CEO of the company are Vibha Padalkar.


Q.1 The Insure India campaign was recently launched by?
a. HDFC Life
b. LIC
c. ICICI Prudential
d. Bharati AXA

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