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ABHICL Join Hands with IDFC FIRST Bank

Published on November 07, 2022
Current Context: Aditya Birla Health Insurance Company Limited (ABHICL) entered into a bancassurance partnership with IDFC FIRST Bank.
ABHICL Join Hands with IDFC FIRST Bank
  • The primary objective is to distribute health insurance products through the bank’s digital network and platform.
  • The bancassurance partnership will result in improvement in ABHICL’s insurance distribution and further create growth opportunities.
  • Through the bank’s platform, the market base of health insurance products will increase and will ensure insurance penetration in India.
  • Bancassurance is a distribution model for insurance products where the insurance companies enter into a partnership with a bank for the sale of insurance policies.
  • ABHICL is a joint venture between the Aditya Birla Group and MMI Holdings and was established in 2015 with its headquarters in Mumbai. The current CEO of the company is Mayank Bathwal.

Question:

Q.1 Aditya Birla Health Insurance Company Limited (ABHICL) entered into a bancassurance partnership with?
a. HDFC
b. ICICI
c. IDFC FIRST
d. SBI
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