- The primary objective is to distribute health insurance products through the bank’s digital network and platform.
- The bancassurance partnership will result in improvement in ABHICL’s insurance distribution and further create growth opportunities.
- Through the bank’s platform, the market base of health insurance products will increase and will ensure insurance penetration in India.
- Bancassurance is a distribution model for insurance products where the insurance companies enter into a partnership with a bank for the sale of insurance policies.
- ABHICL is a joint venture between the Aditya Birla Group and MMI Holdings and was established in 2015 with its headquarters in Mumbai. The current CEO of the company is Mayank Bathwal.
Question:
Q.1 Aditya Birla Health Insurance Company Limited (ABHICL) entered into a bancassurance partnership with?a. HDFC
b. ICICI
c. IDFC FIRST
d. SBI
