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Sprite Becomes Billion Dollar Brand in India

Published on October 27, 2022
Current Context: Coca-Cola announced that Sprite became a billion-dollar brand in the Indian market.
Sprite Becomes Billion Dollar Brand in India
  • The global soft drinks company said that it recorded strong growth in India in the third quarter (Q3) of 2022.
  • Occasion-based and locally adapted marketing campaigns have been cited as major reasons behind the boom.
  • According to the company’s data, Coke did a mammoth 2.5 billion transactions in India through its glass bottle and PET package sales.
  • Coca-Cola’s Thumps Up had already crossed the billion-dollar milestone in 2021.
  • The Coca-Cola Company is a USA-based beverage company that was established in 1892 with its headquarters in Atlanta, Georgia, USA. The current CEO of the company is James Quincey. The products of Coca-Cola include Sprite, Thumps Up, Fanta, Minute Maid, Dasani, Fresca, Costa Coffee, etc.

Question:

Q.1 Recently Sprite became a _______ brand in the Indian market.
a. Million-Dollar
b. Billion-Dollar
c. Trillion-Dollar
d. Zillion-Dollar
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