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BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’

Published on May 08, 2023
Current Context: BharatPe Group, a fintech startup in India, has rebranded PAYBACK India, the country’s largest multi-brand loyalty program, to Zillion.
BharatPe Rebrands Multi-Brand Loyalty Program PAYBACK India as ‘Zillion’
  • The new brand identity aims to target customers across age groups and add a new dimension to their shopping experience across categories and brands.
  • The Zillion program will allow members to earn Zillion Coins on purchases across its portfolio of partners across India.
  • The new web address for Zillion is


Q.1 What is the name of the new loyalty program launched by BharatPe Group?
a. Trillion
b. Billion
c. Million
d. Zillion
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