Yes Bank unveils new logo; launched ‘Life Ko Banao Rich’ campaign tagline

Current Context: Yes bank has unveiled a new logo and a refreshed brand identity on May 30, 2023. The new logo is designed to resonate with the evolving needs and aspirations of customers and to reflect the bank’s progressive spirit and core values.

• The new logo has a soaring bird instead of a tick, and the colors are more electric and vibrant.
• The bank also launched a marketing campaign with the tagline ‘Life Ko Banao Rich’, which means ‘Make your life rich’ in Hindi.
• The campaign aims to encourage customers to spend time and make memories with their loved ones, while the bank takes care of their financial needs

Question:

Q.1 What is the name of the bank that unveiled a new logo and a refreshed brand identity on May 30, 2023?
a. HDFC Bank
b. ICICI Bank
c. Yes Bank
d. Axis Bank