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DPIIT and MoRD launched ODOP Wall

Published on August 15, 2023
Current Context: DPIIT and MoRD launched ODOP Wall at SARAS Ajeevika Store on August 12, 2023, as a part of their collaboration to promote the indigenous crafts and artisans of India.
DPIIT and MoRD launched ODOP Wall
  • ODOP stands for One District One Product, a program that aims to identify and showcase one unique product from each district of the country.
  • SARAS Ajeevika Store is an initiative by the Ministry of Rural Development to support women artisans and Self-Help Groups by providing them a platform to sell their products.
  • The ODOP Wall at SARAS Ajeevika Store features product tagging and story cards that help consumers learn more about the origin and significance of the products.
  • This collaboration is expected to boost the sales and visibility of India’s exceptional craftsmanship and contribute to the vision of making India self-reliant.

Question:

Q.1 Which ministry is responsible for the SARAS Ajeevika Store initiative?
a. Ministry of Micro, Small and Medium Enterprises
b. Ministry of Commerce and Industry
c. Ministry of Rural Development
d. Ministry of Textiles
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