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BOB Financial Solutions rebranded as “BOBCARD Limited”

Published on January 30, 2024
Current Context: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has rebranded itself as BOBCARD Limited.
BOB Financial Solutions rebranded as “BOBCARD Limited”
  • This rebranding is accompanied by the unveiling of a new logo and a positioning statement "Credit Reimagined".
  • The company describes this as a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the country.
  • The new brand promise “Credit Reimagined” is a conviction of a customer-centric, solution-driven assistance that assures service through innovation.
  • The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner.


Q.1 What is the new positioning statement of BOBCARD Limited?
a. Credit Redefined
b. Credit Reimagined
c. Credit Renewed
d. Credit Revamped

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