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“Reliance Jio Ranks 17th, WeChat Tops in Brand Finance Global 500 2024 Report”

Published on January 20, 2024
Current Context: The Brand Finance Global 500 2024 report was launched on 17th January 2024. The launch took place at Davos, Switzerland, in partnership with Infosys. Reliance Jio as the world’s 17th strongest brand.
“Reliance Jio Ranks 17th, WeChat Tops in Brand Finance Global 500 2024 Report”
  • The Indian telecom giant, led by billionaire Mukesh Ambani, continues to be India’s top and strongest brand, with a Brand Strength Index (BSI) of 88.9 out of 100.
  • Globally, WeChat topped the list with a BSI of 94.3, followed by YouTube (92.7), and Google (92.5) in the 2nd and 3rd positions respectively.
  • WeChat, one of the most popular social media communication platforms in the world, has more than 1.2 billion active users.
  • The report also highlights other Indian brands featured in the list, such as the Life Insurance Corporation of India (LIC), ranked 23rd, and the State Bank of India (SBI), ranked 24th.
  • Both held the same BSI of 88.3.

Question:

Q.1 What is the BSI of Reliance Jio according to the report?
a. 88.3
b. 88.9
c. 92.5
d. 94.3

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