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PhonePe Launches Made-In-India Indus Appstore

Published on February 23, 2024
Current Context: On 21st February 2024, PhonePe launched the Indus Appstore, a homegrown Android app store designed to rival the Google Play Store.
PhonePe Launches Made-In-India Indus Appstore
  • This is a significant move in India’s digital journey.
  • Here are some key points about the Indus Appstore:
    • The Indus Appstore is an Android app store that offers app discovery in 12 Indian languages.
    • It allows Indian consumers to download over 2 lakh mobile apps and games, across 45 categories.
    • The app store also offers a brand new short-video based discovery feature, to make new app discovery more engaging for consumers.
    • In a global first move, Indus Appstore allows app and game developers to choose any 3rd-party payment gateway for in-app billing, and they will not be charged any commission if they use an external payment gateway.
    • To accelerate developer registrations, Indus is offering zero listing fees to developers for one year.
    • The Indus Appstore is available for download at Indus Appstore.
    • This launch is seen as a game-changer in India’s digital journey and is expected to create a more competitive and localized mobile app store economy for India.

Question:

Q.1 How many Indian languages does the Indus Appstore support for app discovery?
a. 8
b. 10
c. 12
d. 15
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