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PayU Introduces Industry-First Downpayment EMI Solution for Online Retail

Published on March 28, 2024
Current Context: PayU, one of India’s leading digital financial services providers, has introduced a first-of-its-kind Downpayment EMI solution for online retail.
PayU Introduces Industry-First Downpayment EMI Solution for Online Retail
  • This solution enables customers to make a partial payment upfront, while the remaining amount can be converted into easy EMIs.
  • This makes high-ticket purchases more affordable and accessible.
  • PayU merchant partners can now offer their customers the flexibility to decide the downpayment amount with Credit Card EMI, and even combine UPI with Credit Card EMIs for greater affordability and convenience.
  • This no-code solution offers No Cost EMI with pre-decided downpayment options and control over subvention, helping merchants increase revenues and empower customers to save on EMI interests while fulfilling their aspirations.
  • Manas Mishra, Chief Product Officer - PayU, said at the launch, "With our first-of-its-kind Downpayment EMI solution, we have replicated the flexibility & convenience of downpayment options available in offline EMIs to disrupt the online payments space.


Q.1 What does the Downpayment EMI solution allow customers to do?
a. Make a full payment upfront
b. Make a partial payment upfront and convert the remaining amount into EMIs
c. Make a full payment in EMIs
d. Make a partial payment in EMIs
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