Yes Bank launches YES Grandeur for India’s Emerging Affluent Segment

Current Context: YES Bank has indeed launched a new banking program called YES Grandeur. This program is designed to cater to the unique financial and lifestyle needs of India’s fast-growing Emerging Affluent segment.

• Here are some key details about YES Grandeur:
• It’s aimed at enhancing and personalising the customer experience by offering unique banking, travel, and lifestyle privileges.
• The banking benefits include premium service offerings such as dedicated relationship managers, preferential rates on banking services, exemption across a host of charges, significant discounts on locker facilities, and a special 3-in-1 account that offers Demat Account & Trading Account with Savings Account.
• The travel benefits cover zero cross currency markup charges on YES Grandeur debit card on international spends, and complimentary access to airport lounges.
• It also offers 5x YES Rewardz on weekend spends, along with offers across movies, dining, shopping and bill payments.
• To be eligible for the program, customers must have an average monthly balance (AMB) of ₹5 Lakh or a Net Relationship Value (NRV) of ₹20 Lakh, with additional consideration given to loan relationships.

Question

Ques.1 What is the primary aim of the YES Grandeur program? ?

• a) To cater to the financial and lifestyle needs of India’s Emerging Affluent segment
• b) To provide a new credit card option
• c) To introduce a new online banking system
• d) To promote the bank’s new investment options

Answer: a) To cater to the financial and lifestyle needs of India’s Emerging Affluent segment