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HDFC Life Launched ‘Bridge the Gap’ Campaign to Enhance Life Insurance Awareness

Published on July 01, 2024
Current Context: HDFC Life, one of India’s leading life insurers, recently launched the ‘Bridge the Gap’ initiative to elevate public awareness about life insurance.
HDFC Life Launched ‘Bridge the Gap’ Campaign to Enhance Life Insurance Awareness
  • Despite its importance in financial planning, life insurance penetration in India remains strikingly low at only 3.2%, with a substantial protection gap of about 91%.
  • To address this, the campaign aims to clarify the benefits of life insurance and inform the public about its significance.
  • Through strategic partnerships and innovative outreach efforts, HDFC Life seeks to educate consumers on the critical role of life insurance.
  • The initiative includes a combination of on-ground activities and digital initiatives, including informative chat shows in collaboration with ET NOW.
  • These shows cover various aspects of financial planning with life insurance, such as protection, child plans, and retirement options.


1 What percentage of life insurance penetration exists in India currently?

  • A) 3.2%
  • B) 9.1%
  • C) 91%
  • D) 28%
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