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Ministry of Tourism participated in the World Travel Market (WTM), London

Published on November 08, 2024
Current Context: The Ministry of Tourism, Government of India, participated in the World Travel Market (WTM) 2024 in London from November 5-7, 2024 at ExCeL London.
Ministry of Tourism participated in the World Travel Market (WTM), London
  • The summit was released by the Ministry of Tourism.
  • The theme of WTM 2024 is "Travel Powers the World".
  • The aim of the event is to enhance inbound tourism and position India as a premier global travel destination.
  • Key Highlights:
    • India Pavilion: Showcased India's rich cultural diversity, languages, and traditions. The focus was on wedding tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, and the Mahakumbh pilgrimage.
    • Chalo India Initiative: Launched by Prime Minister Narendra Modi to engage the Indian diaspora in promoting India to their non-Indian friends. The initiative includes a dedicated portal and incentives like gratis e-tourist visas.
    • Sustainable Tourism: Emphasis on sustainable practices and innovations to mitigate the environmental impact of tourism.
    • Technological Innovations: Introduction of AI, VR, and data-driven solutions to enhance travel experiences.
    • Influencer Partnerships: Use of influencer marketing and digital storytelling to engage travelers.

Question:

1 What was the theme of the World Travel Market (WTM) 2024 held in London?

  • A) "Explore the Unseen"
  • B) "Travel Powers the World"
  • C) "Sustainable Tourism for All"
  • D) "Incredible India"
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