NITI Aayog’s WEP & Urban Company Partner to Support Women MSMEs

Current Context: The NITI Aayog’s Women Entrepreneurship Platform (WEP) partnered with Urban Company on November 15, 2024.

• This partnership aims to support women-owned Micro, Small, and Medium Enterprises (MSMEs), particularly in the beauty and wellness sector.
• Key Objectives:
• Skill Development: Providing training and workshops to enhance technical and managerial skills.
• Mentorship and Networking: Connecting women entrepreneurs with mentors and industry experts.
• Business Development Support: Assisting with business planning, marketing strategies, and financial management.
• Digital Enablement: Facilitating access to digital tools and platforms to help women entrepreneurs expand their reach.
• Expected Impact:
• Economic Empowerment: Helping women achieve financial independence and contribute to the economy.
• Gender Equality: Promoting gender equality by supporting women in their business endeavors.
• Sustainable Growth: Ensuring long-term sustainability of women-owned businesses.

Question:

1 What is the main aim of the partnership between NITI Aayog’s WEP and Urban Company?

• A) To promote digital education
• B) To support women-owned MSMEs
• C) To enhance transportation services
• D) To improve rural infrastructure

Answer: B) The primary aim of the partnership is to support women-owned Micro, Small, and Medium Enterprises (MSMEs), particularly in the beauty and wellness sector.