The market cap deadline for UPI apps has been extended by NPCI for a further two years

Published on January 03, 2025
Current Context: The National Payments Corporation of India (NPCI) has extended the deadline for implementing the 30% market share cap on Unified Payments Interface (UPI) apps by two years, until December 31, 2026.
The market cap deadline for UPI apps has been extended by NPCI for a further two years
  • Key Points:
    • Market Share Cap: Limits any single UPI app to 30% of the total UPI transaction volume.
    • Initial Deadline: Originally set for December 31, 2024.
    • Extension: Now extended to December 31, 2026.
    • Reason: Allows major players like PhonePe and Google Pay more time to comply, ensuring a smooth transition and continued growth of the UPI ecosystem.
  • Implications:
    • Temporary Relief: Major UPI apps have more time to reduce their market share gradually.
    • Encourages Competition: Smaller UPI apps get a fair chance to grow.
    • User Experience: Ensures a seamless experience for UPI users.

Question:

1 What is the market share cap set by NPCI for Unified Payments Interface (UPI) apps?

  • A) 20%
  • B) 25%
  • C) 30%
  • D) 35%
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