WEP Launches ‘EmpowHER Biz’ Partners with New Shop to Empower Women Entrepreneurs

Current Context: The Women Entrepreneurship Platform (WEP) of NITI Aayog launched a new initiative called EmpowHER Biz – Sapno Ki Udaan on January 8, 2025, in partnership with New Shop, India's largest 24/7 convenience retail chain.

• This initiative is designed to empower women entrepreneurs by providing them with essential resources and support.
• Here are some key elements of the initiative:
• Mentorship: Experienced mentors will guide and support women entrepreneurs throughout their business journey.
• Retail Management Training: Comprehensive training in retail management to enhance skills and knowledge.
• Digital Tools: Access to digital tools and technologies to improve operational efficiency.
• Financial Literacy: Training in financial literacy to help entrepreneurs manage their finances effectively.
• Business Development Support: Assistance in business development, including market access, networking, and collaboration opportunities.

Question:

1 Who has partnered with NITI Aayog's WEP for the launch of the "EmpowHER Biz – Sapno Ki Udaan" initiative?

• A) Reliance Retail
• B) Flipkart
• C) New Shop
• D) Big Bazaar

Answer: C) The partnership with New Shop, India's largest 24/7 convenience retail chain, aims to leverage its expertise and resources to support women entrepreneurs effectively.