Digital brand identity manual has been launched by government to standardize online platforms

Current Context: The Ministry of Electronics and Information Technology (MeitY) launched the Digital Brand Identity Manual (DBIM) on February 18, 2025, to standardize the digital presence of government platforms.

 

• The initiative aims to create a unified and cohesive digital identity across all government ministries and departments, enhancing accessibility, inclusivity, and citizen engagement.
• The DBIM includes guidelines for visual and verbal identities, such as logos, color palettes, typography, and messaging frameworks.

Question:

Q.1 What is the primary objective of the Digital Brand Identity Manual (DBIM)?
a) To create new government websites
b) To standardize digital branding across government platforms
c) To provide cybersecurity guidelines
d) To regulate digital advertisements in India

Answer: b) The DBIM aims to establish a unified and cohesive digital identity across all government ministries and departments, ensuring accessibility, inclusivity, and better citizen engagement.