LIC Launches ‘One Man Office’ to Empower Agents with Digital Services

Current Context: The Life Insurance Corporation of India (LIC) launched its "One Man Office" (OMO) initiative on February 17, 2025.

• Aim: To empower LIC agents and sales associates with 24/7 digital services, enhancing efficiency and productivity.

Highlights:

• Provides a comprehensive digital ecosystem for policy sales, after-sales services, business tracking, and training resources.
• Accessible via mobile phones, enabling agents to serve policyholders anytime, anywhere.
• Integrated with LIC’s ANANDA platform, offering features like premium calculators, benefit illustrations, e-NACH registration, online loan requests, renewal premium payments, and claim-related documentation submission.

Question:

Q.1 What is the primary objective of LIC's "One Man Office" (OMO) initiative?
a) To empower LIC agents and sales associates with 24/7 digital services
b) To open new physical branch offices across India
c) To promote insurance policies exclusively for rural areas
d) To introduce a new insurance plan for senior citizens

Answer: a) The OMO initiative focuses on empowering LIC agents and sales associates with 24/7 digital services, enhancing efficiency and productivity.