TRIFED signs MoUs with Meesho, IFCA & Mahatma Gandhi Institute of Rural Industrialisation

Current Context: Tribal Cooperative Marketing Development Federation of India (TRIFED) signed MoUs with Meesho, IFCA (Indian Federation of Culinary Associations), and the Mahatma Gandhi Institute of Rural Industrialisation (MGIRI) on February 18, 2025.

• This MoUwas during the 'Aadi Mahotsav' event at Major Dhyan Chand National Stadium in New Delhi.
• The aim of these MoUs is to enhance the economic well-being of tribal communities by:

Expanding market access for tribal products:

• Meesho will onboard tribal products onto its social commerce platform and provide training to tribal suppliers.
• IFCA will connect tribal businesses with culinary professionals and hotel chains.
• Improving the capacity and skills of tribal artisans and entrepreneurs:
• MGIRI will conduct training and capacity-building programs for tribal artisans.
• Meesho will provide training for tribal suppliers on digital marketing and online selling.
• These partnerships signify a shift from a Business-to-Consumer (B2C) to a Business-to-Business (B2B) approach, aiming to boost the growth and promotion of tribal products and businesses.

Question:

Q.1 Which platform will onboard tribal products and train tribal suppliers as part of the MoU with Tribal Cooperative Marketing Development Federation of India (TRIFED)?
a) Amazon
b) Flipkart
c) Paytm
d) Meesho

Answer: d) Meesho, a social commerce platform, will onboard tribal products and provide training to tribal suppliers to help them sell online.