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- LIC achieved a Brand Strength Index (BSI) score of 88 out of 100, earning an AAA brand strength rating, which reflects its robust reputation, trust, and market performance.
- The report, compiled by the London-based brand valuation consultancy Brand Finance, ranks the top 100 insurance brands globally based on their brand strength and value.
- Poland’s PZU topped the list with an exceptional BSI score of 94.4 and an AAA+ rating, followed by China Life Insurance in second place with a BSI score of 93.5, also rated AAA+.
- LIC’s third-place ranking marks a notable achievement, having slipped from its position as the world’s strongest insurance brand in the 2024 report (BSI 88.3).
- In terms of brand value, LIC ranks 12th globally, with a valuation that contributes to its prominence, while State Bank of India (SBI) Life Insurance, another Indian insurer, climbed to 74th, up 13 spots, with a brand value increase of 27% to USD 1.6 billion.
Question:
Q.1 According to the Brand Finance Insurance 100 – 2025 report, what position did the Life Insurance Corporation of India (LIC) secure among the world’s strongest insurance brands?a) 1st
b) 2nd
c) 3rd
d) 12th
Answer: c) According to the Brand Finance Insurance 100 – 2025 report, released on March 10, 2025, the Life Insurance Corporation of India (LIC) has secured the third position among the world’s strongest insurance brands.