IEPFA & IPPB Launch Phase 2 of 'Niveshak Didi' for Rural Financial Literacy

Current Context: The Investor Education and Protection Fund Authority (IEPFA) and India Post Payments Bank (IPPB) signed a Memorandum of Agreement (MoA) on April 8, 2025, to launch Phase 2 of the ‘Niveshak Didi’ initiative.

• This program aims to enhance financial literacy among rural women by training 40,000 women postal workers as financial educators.

Key Highlights:

• Phase 1 Success: Over 55,000 beneficiaries were reached, with 60% being women from rural areas.
• Phase 2 Goals: Conduct 4,000 financial literacy camps across India, focusing on responsible investing, fraud awareness, savings habits, and digital banking tools.
• Empowerment Focus: The initiative emphasizes grassroots mobilization to empower women and transform communities.

Question:

Q.1 What is the primary objective of the ‘Niveshak Didi’ initiative launched by Investor Education and Protection Fund Authority (IEPFA) and India Post Payments Bank (IPPB)?
a) To provide loans to rural women entrepreneurs
b) To enhance financial literacy among rural women
c) To promote digital payments in urban areas
d) To establish new post offices in villages

Answer: b) The MoA signed between IEPFA and IPPB aims to train women postal workers as financial educators to improve financial literacy, particularly in rural areas.