National Consumer Day: 24 December

Current Context: National Consumer Day is observed every year on 24 December to mark the enactment of the Consumer Protection Act, 1986.

• The day is now guided by the Consumer Protection Act, 2019, ensuring stronger mechanisms against unfair trade practices.
• In 2025, the theme is “Efficient and Speedy Disposal through Digital Justice,” highlighting technology in grievance redressal.
• Initiatives like the e-Jagriti portal, National Consumer Helpline, and virtual hearings aim to empower consumers digitally.
• It is organized by the Ministry of Consumer Affairs, Food & Public Distribution through awareness drives and competitions nationwide.
• The day reinforces the “Jago Grahak Jago” movement and emphasizes sustainable consumer habits in the era of e-commerce.

Question:

Q.1 “Jago Grahak Jago” is associated with:
a) Banking literacy
b) Farmer awareness
c) Digital payments
d) Consumer awareness movement

Answer: d) “Jago Grahak Jago” is India’s flagship consumer awareness campaign encouraging informed and responsible consumer behavior.