IRDAI’s New Framework to Eliminate Dark Patterns in Insurance

July 03, 2026

Current Context: The Insurance Regulatory and Development Authority of India has introduced a new framework to eliminate dark patterns in the insurance sector.

  • The framework aims to prevent deceptive online practices that mislead customers while purchasing or managing insurance policies.
  • Insurers are required to design transparent, fair, and user-friendly digital interfaces for customers.
  • The framework seeks to ensure clear disclosure of policy terms, charges, consent, and cancellation options.
  • It strengthens consumer protection, promotes informed decision-making, and enhances trust in digital insurance services.
  • The initiative supports fair digital practices and improves customer experience across the insurance industry.

Question: 

Q1.The new framework to eliminate 'dark patterns' in the insurance sector has been introduced by:
a) Reserve Bank of India
b) Securities and Exchange Board of India
c) Insurance Regulatory and Development Authority of India
d) Pension Fund Regulatory and Development Authority

Answer:c) IRDAI has issued the framework to eliminate deceptive digital practices (dark patterns) in insurance.

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