Current Context: In a company-issued release dated 16 October 2026, ICICI Life Insurance Limited, formerly ICICI Prudential Life Insurance Company Limited, announced its new brand identity and tagline, Har Kal Aasaan. The positioning emphasises making life insurance simpler, more transparent and flexible, helping customers plan their financial future with greater confidence.
- Brand promise: The tagline conveys the idea of making every tomorrow easier through financial preparedness.
- Customer focus: The initiative addresses changing needs arising from evolving careers, family structures, longer lifespans and financial priorities.
- Product portfolio: The insurer provides protection, savings and retirement solutions for different life stages.
- Operational background: The company commenced operations in FY2001 and highlighted its 25-year presence in India.
- Long-term objective: The company reiterated its commitment to contributing towards Insurance for All by 2047.
Question:
Q1. Which insurance company introduced the tagline Har Kal Aasaan as part of its new brand identity in October 2026?a) HDFC Life Insurance
b) SBI Life Insurance
c) ICICI Life Insurance
d) Axis Max Life Insurance
e) Tata AIA Life Insurance
Answer: c) Har Kal Aasaan is the new tagline of ICICI Life Insurance Limited, formerly known as ICICI Prudential Life Insurance Company Limited.
