A month-long Incredible India program in Cairo has been organised by the Embassy of India Cairo, in coordination with the India Tourism Office in Dubai, the Cairo Governorate, and the Cairo Public Transport Authority.
- The campaign will woo Egyptian travellers and make them aware of the magnificent holiday options in the country.
- Under this program, 12 buses of transport authority will showcase various tourist destinations in India, including culture, festivals, monuments, landscape, wildlife, people and food.
- Each bus is uniquely exhibiting two tourist themes of India.
- The campaign will run on five routes in East, Middle, North, South and Giza parts of Cairo Metropolitan area.
- This campaign aims to connect tour operators of both the countries.
- It is notable that the Embassy of India had launched “Incredible India” and “Make in India” campaigns at the metro in April where posters showing glimpses of India culture were displayed on the metro.
- In April, a two-month-long campaign was launched in Cairo metro.
