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'women for women': #IamThatWoman Campaign Launched

Published on October 18, 2017
Ministry of Women and Child Development has started an online campaign #IamThatWoman.


  • The aim of the campaign is to end Gender bias in women against women.
  • Through this campaign, WCD Ministry will highlight the various aspects of women standing 'by' and 'for' women. 
  • It urges people to shun stereotypes associated with women harming other women. 
  • Minister for Women and Child Development, Maneka Sanjay Gandhi Said

"Minister for Women and Child Development, Smt. Maneka Sanjay Gandhi said, "When a woman has the support of her womanhood, she can be unstoppable. Through this campaign, we aim to shed light on the enormous contributions made by women for women. A mother-in-law can be her daughter-in-law's best companion. It is time we did away with the 'in-law' in 'daughter-in-law'. A woman manager can easily empathise with her female juniors and help her climb the ladder of success. Likewise, a landlady's affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home. Join the '#IamThatWoman' campaign and spread the message that a woman can move mountains for another woman."
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