A month-long event of the PCRA (Petroleum Conservation Research Association) ‘Saksham 2018’ will commence on the 16th January 2018 in a mega inaugural function to be held at Siri Fort Auditorium in New Delhi.
The event is planned with various interactive programmes and activities with the campaign on fuel conservation.
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What is Saksham?
Saksham or the Sanrakshan Kshamta Mahotsav is an annual flagship event of PCRA (Petroleum Conservation Research Association). It comes under the Ministry of Petroleum & Natural Gas, with active involvement of the Oil & Gas PSUs along with other stakeholders like State Governments.Aim of the Mahotsav
The basic objective of this event is to create focused attention on fuel conservation through people-centric activities and to sensitize the masses about the conservation and efficient use of petroleum products leading to better health and environment. This month-long campaign aims to intensify the efforts to make the citizens aware of the effective utilization of petroleum products.Key activities to be carried out by PCRA
- PCRA will carry out various people-centric activities like Training Programs for Drivers / Fleet Operators, Fuel Efficient Driving Competitions, Group Talk with Ladies / Cooks / Maids / School / College Girls on fuel saving & benefits of LPG / PNG over biomass, Educational Programs for Schools / Colleges / Universities, Awareness Programs for Farmers, Walkathons, Concerts, Exhibitions, etc.
- Apart from these activities, PCRA has also planned to observe Cycle Day on 21st January throughout the country & Cyclothon event at Indore, Bhubaneswar, Mumbai etc. to spearhead the message of fuel conservation, reduction of vehicular emission by reducing congestion and improving traffic flow.
- Nationwide campaigns are planned for various cities on various media platforms through means of All India Radio, Doordarshan, TV channels, Private FM channels, Digital Cinema Theaters etc. on fuel conservation.
- An exhaustive coverage through social media across the country is also planned by PCRA during Saksham campaign including interactive contests through Facebook, twitter, MyGov platform etc.