The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under the Ministry of Tribal Affairs, has launched the “e-Tribes India” that banners at Amazon, Snapdeal, Paytm & GeM.
- Also, two websites of TRIFED that includes www.tribesindia.com, www.trifed.in were launched along with Retail Inventory Software and M-commerce app.
- The event also marked the launch of TRIFED’s Handbook for Retail Trade and TRIFED’s quarterly magazine ‘Tribes Haat’
Background
The Tribal Cooperative Marketing Development Federation of India Limited (TRIFED is promoting and marketing tribal products, tribal art and crafts within the country and abroad by providing marketing support to tribal products through its network. It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. in which it promotes and markets tribal products. It also facilitates the participation of tribal artisans to enable them to interact directly with art lovers to assess the market needs. In the last three years, it has begun providing e-commerce platforms to the tribal artisans to sell their products.
Agreements
TRIFED has entered into agreements with e-commerce platforms like Snapdeal and Amazon with an objective to offer their customers various tribal products and produce through their portals www.snapdeal.com and www.amazon.com respectively to facilitate the online sale. On the request of the Ministry of Tribal Affairs, Ministry of Commerce has also made provision for sale of tribal products through TRIFED on www.gem.gov.in. Also, Tribes India products are available on Flipkart and Paytm too.
