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Financial Inclusion Outreach Campaign

Published on February 13, 2020
Current context: Lieutenant Governor of Jammu and Kashmir, Girish Chandra Murmu launched the Financial Inclusion Outreach Campaign on 11th Feb 2020.
Financial Inclusion Outreach Campaign 
  • The Financial Inclusion Outreach Campaign is launched with a special focus on extending banking services to all un-banked areas of the Union Territory (UT).
  • It focuses on the broader economic agenda of allowing a wider range of people, access to financial services, adding to overall economic growth.
  • It has the social agenda of reducing income inequality and poverty by providing secure saving & credit facilities and access to social security, subsidies, and government’s insurance schemes.
  • The FIO Campaign lays emphasis in areas including:
    1. Opening of bank accounts for adults under Pradhan Mantri Jan Dhan Yojana (PMJDY)
    2. Promotion of RuPay Cards
    3. Enrollments under Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
    4. Outreach for Mudra Yojna, housing and other retails loans
    5. Credit Linkage with SHGs
    6. Rural Self-Employment Training Institutes and other skilling centres in J&K
    7. Issuance of Kisan Credit Cards to all eligible beneficiaries


Q.1 Recently, which state/union territory government has launched the Financial Inclusion Outreach Campaign in the region?
a. Jammu & Kashmir
b. Ladakh
c. Uttar Pradesh
d. Madhya Pradesh
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