‘Yellow Chain’ e-commerce Platform-Nagaland

Published on August 18, 2020
Current Context: The government of Nagaland has launched an e-commerce platform named as ‘Yellow Chain’.
‘Yellow Chain’ e-commerce Platform-Nagaland
  • The platform will promote local businesses and entrepreneurs of the state.
  • This centralised e-commerce platform aims to provide an integrated platform to the people to build and promote their products and services from their location itself and to provide a source of income and enhance their income as well.
  • With the help of ‘Yellow Chain’ e-commerce platform, the seller or service providers, or an individual or a group will be able to register themselves and to upload the data and information about their particular products and services which would be accessed by customers while purchasing.
  • The platform is developed by the Investment and Development Authority of Nagaland (IDAN).
  • Static Part: 
    • CM of Nagaland: Niephiu Rio
    • Governor of Nagaland: RN Ravi
    • National Parks and Wild Life Sanctuaries in Nagaland: Ntangki NP, Pulie Badze WLS, Fakim WLS, Rangapahar WLS, Nagaland Zoological Park


Q.1 Which state launched ‘Yellow Chain’ e-commerce platform?
a. Nagaland
b. Sikkim
c. Manipur
d. Assam

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