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BharatPe enters into BNBL Segment with the Launch of Postpe

Published on October 08, 2021
Current Context: India’s major fintech company, BharatPe announced its entry into the ‘Buy Now Pay Later’ (BNPL) segment, with the launch of ‘postpe’.
BharatPe enters into BNBL Segment with the Launch of Postpe
  • The new segment will allow customers with the credit to buy now but pay later from anywhere in an online or offline manner.
  • The credit will be provided by postpe and the customers will have to download the app from the play store.
  • They can avail interest-free credit limit of up to Rs 10 lakh.
  • BharatPe will also provide a loan book of $300 million on postpe in the first 12 months, for its lending partners.
  • The customers will have to open an app, scan QR codes and pay via postpe credit at merchant outlets.
  • They can also pay via a postpe card.
  • Various cashback and rewards are associated with this segment for first and specific milestone transactions.
  • The Postpe is built to follow 3 major principles: (a)The customer must be able to pay using credit everywhere via QRs, Card Machine or Online manners (b)They should be able to convert into EMI in an easy way and should not face difficulty at PoS (c)They should not be get charged to accept payment via BNPL.
  • Static Part: 
    • HQ of BharatPe: New Delhi
    • CEO of BharatPe: Ashneer Grover

Question: 

Q.1 Which entity announced its entry into the ‘Buy Now Pay Later’ (BNPL) segment, with the launch of ‘postpe’?
a. Razorpay
b. BharatPe
c. Policybazaar
d. Paytm
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