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RBL Bank partnered with Google

Published on January 11, 2022
Current Context: The RBL bank partnered with Google with an aim to enhance customer experience by adopting various strategies.
RBL Bank partnered with Google
  • Through this partnership, the bank aims to have an expansion of its digital platform Abacus 2.0.
  • The bank will be able to implement improved data management and analytics features which will, in turn, offer effective cross-selling within the bank’s customer base.
  • There will be a reduction in the cost of customer acquisition.
  • Google’s cloud local infrastructure will offer a safe, secure, and fast banking experience to the customers of bank.
  • Static Part: 
    • HQ of Google: California, US
    • CEO of Google: Sundar Pichai
    • HQ of RBL Bank: Mumbai
    • Tagline of RBL Bank: Apno Ka Bank

Question: 

Q.1 With which tech giant has RBL Bank partnered to enhance customer experience and implement improved data management and analytics features in its digital platform called Abacus 2.0.?
a. Google
b. Infosys
c. IBM
d. Accenture
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