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Brand Guardianship Index 2023

Published on January 22, 2023
Current Context: With a Brand Guardianship Index (BGI) score of 81.7, Mukesh Ambani, chairman of Reliance Industries Limited (RIL), is placed first among Indians and second overall in the Brand Finance Brand Guardianship Index 2023.
Brand Guardianship Index 2023
  • With a BGI Score of 83, Jensen Huang, President and Chief Executive Officer (CEO) of US-based tech major Nvidia, is placed first internationally on the Brand Guardianship Index 2023. The CEO of Microsoft, Satya Nadella, is ranked third, followed by Sundar Pichai of Google and Shantanu Narayen of Adobe (5th).
  • Six Indian CEOs or equivalents are listed among the top 100 on the index, and two of them—Mukesh Ambani in second place and Natarajan Chandrasekaran in eighth place—are among the top 10.
  • Out of the top 10, 6 people (Satya Nadella, Shantanu Narayen, Sundar Pichai, and Punit Renjen) are of Indian descent, with 4 being Indian-American.
  • With 44 CEOs or equivalents, the United States of America (USA) has the largest representation on the index, followed by China with 16 CEOs.
  • Leena Nair, CEO of CHANEL and the highest-ranked female in the Brand Guardianship Index 2023, is ranked 11th on the list. On the 2023 index, only 7 out of 100 brand guardians are women.
  • The Brand Guardianship Index is a balanced scorecard of metrics that assesses a CEO's capacity to serve as both a steward of long-term shareholder value and a guardian of their company's brand.
  • The index includes "Equity" variables that represent current perceptions, "Performance" components that represent the concrete outcomes of these perceptions, and "Investment" factors that support potential future performance.


Q.1 What was Mukesh Ambani’s rank in Brand Finance Brand Guardianship Index 2023?
a. First
b. Second
c. Third
d. Fourth

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